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The 7 Point Plan for How to do Business

Treat people who buy from you, sell to you and work for you as grown ups - it's amazing the difference this makes.

Identify something that people want to buy - then sell it to them - politely

Describe what you have to sell in words of one syllable focusing on why it's useful to whoever's going to buy it. If you are selling spinach then this step is not necessary.

Take the trouble to create easy to operate procedures that have some resilience in them.


Think permaculture and build sustainability into your business model. It's no longer a nice-to-have but a core part of a 21st century business strategy. We've put in a rainwater harvesting reservoir this year. It will save us £8k a year.

When you screw up admit it and refund without question - this will save time, money and your blood pressure.

Take whatever profits you make and spend them on something that is valuable, useful or beautiful. Don't what ever you do entrust it to a suit to invest on your behalf.

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